Mobile Commerce Integration Across the Supply Chain in Businesses in New Zealand
نویسندگان
چکیده
This research investigates mobile commerce (MC) adoption in the supply chain (SC) of businesses in New Zealand. The evidence provided suggests that most of the MC applications are concentrated in the B2B type of relationships. Its use in B2C is limited. However, the evidence suggests that most of the MC activities are internally focused in streamlining operations and processes. The customers of these businesses are not involved in these activities or in interlinking with their MC systems. MC in businesses in New Zealand is used to drive efficiencies in operations in order to fulfil orders and requests (coordinate tasks and schedules) and hence, increase customer satisfaction. This research highlights implications in MC research in businesses in New Zealand and suggests areas for further research in this newly introduced technology. The outcome of this research could be of interest to businesses, researchers, and professionals interested in diffusing MC in businesses in New Zealand and elsewhere.
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